Jeans the iconic symbol of revolution, rebellious youth and loved by men and women alike but when it comes to jeans in the U. K. Britain’s men really do wear the trousers.
British men own almost twice as many pairs of jeans in a lifetime (102 pairs on average) as their female counterparts (58 pairs), but this isn't a fashion statement for designer denim.
Research has revealed that it’s guy’s dirty habits and lack of washing that means they go through more jeans than women.
The survey revealed that though men own more than 100 pairs of denims in a lifetime, they only wash their current pair, on average, once every month and wear them around 15 times in between washes.
Women, on the other hand, may own fewer pairs, but they wash them every two weeks (once every six wears) and keep jeans for an average of five years, but can hold onto favourite pairs for up to ten years - even if they don't wear them anymore.
Men spend more than women on jeans too - at the average cost of £81, while women will spend £49. This means that in a lifetime men will spend £8,262 on jeans compared to £2,842 for women.
A huge 79% of Brits admit they would feel "lost" without at least one pair of dependable denims in their wardrobe.
Brits in their 20s wear their jeans more often than any other age group, wearing jeans four times a week.
Steven Simpson, "It was quite a surprise that, at least when it comes to jeans, men own more pairs than women. I think, like most people, we assumed it would be the other way round.
"Women wash and care for their jeans more than men and as a result they can expect a pair of denims to last much longer. But it is clear, as a nation, we are very much in love with our jeans and they are a trusted part of our wardrobe.
"From the survey results it’s obvious men are the less hygienic of the sexes. It seems by the time they wash their jeans - or more likely, their partners do - the jeans are almost walking themselves!"
* Men go through twice as many jeans as women in a lifetime
* Men wear jeans an average of 15 times before washing them, compared to just six times for women
* Men will spend more than £8k in a lifetime compared to £3k for women
* 79% of Brits would feel lost if they didn't have a pair of jeans in their wardrobe
Research by laundry care expert Dr. Beckmann
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