A passion for fashion

Alicia: "I have always lived and breathed fashion and style, that's why aged 19 I opened my first fashion boutique selling high-end designers including Prada and Dolce Gabbana. I went on to open a further four stores and was even one of the first retailers to stock Moschino in the UK! For the past 20 years I have been an Image consultant and run an Academy where I train image consultants. This has enabled me to share my passion with 1,000's of women."

Kay: "I share Alicia's love for fashion! However I come from a design background. As well as being recognised for my own corporate wear designs (I'm told over 500,000 people go to work in over 10 different countries in my clothing!) I've worked alongside Jeff Banks, Amanda Wakely and Bruce Oldfield."

How Alicia|Kay Style started

Kay: "I met Alicia at a business-wear convention and quickly realised I'd found my complementary opposite! I couldn't believe that Alicia shared the same mission…to dress the world stylishly!

"We found we were both frustrated by the outdated and unaffordable help and advice for real women. All we wanted (and still want) is for women from all walks of life to look and feel amazing in what they wear each day."

Alicia: "After meeting, Kay and I kept in touch. Nearly two years of planning, and countless flights between Nottingham and Guernsey later, Alicia|Kay Style was born! www.aliciakaystyle.com.

"Not only do I get to work with the ying to my yang, but we're both living our dream!"

Our mission

Alicia: "We believe the current fashion options available to women are outdated and simply not relevant. They give women rules on colour analysis or try to get them to fit into a particular body shape or style personality box.

"We teach women to identify their personal style, gain confidence and learn not to not copy celebrities/friends but always to shop in their wardrobes first.

"We want women to celebrate being an individual. Being able to achieve what you want from your clothes and your image is one of the best feelings in the world!"

Kay: "It's so important to stress that our classes are NOT a quick makeover! They offer real style advice and guidance that women can use every day for seasons to come. Style advice where they will see immediate results, but where the knowledge will be valuable for years.

"We show women how to work with the clothes they already have. In our experience the more clothes you have the fewer you actually wear and shopping certainly doesn't give you style confidence."

Alicia: "Life is too short to only dress up for a special occasion!"

The six essential items we believe should be in every stylish woman's wardrobe:

  • Well-tailored beautifully styled jacket
  • A pair of jeans that makes your bottom look amazing and your legs go on for miles (yes girls this can be achieved, you just need to be in the know)
  • A white shirt or top that either gives you a waist or creates one for you
  • A dress that you could wear anywhere knowing that you just look perfect
  • A pair of heels that you can walk in and feel sexy
  • A good fitting bra