There's an unlikely source of fashion inspiration this season, Paddington Bear has given a new lease of life to the iconic duffle coat as sales go through the roof.
The winter weather has drawn in and the search for the perfect winter coat has definitely begun, the traditional duffle style has saw a resurgence at George.com and in stores across the country sales have increased 40% this week.
Paddington's classic navy and wooden toggle style is out-performing the rest across the nation with a 70% spike in sales, and celebrities are enjoying the trend too with Lily Allen, Alexa Chung, Taylor Swift and One Direction all wearing the look.
30% of women across the UK admit to owning more than five coat styles which they use to spruce up tired winter wear - which might help explain why there are over 3,000 searches on George.com for coats each week.
More than half of UK women will spend at least £50 on a new coat this season, but 53% admit to wearing the same 'old favourite' every day, whatever the occasion. For 20% of women, this will be a plain black coat. It comes as no surprise that over a third of women surveyed own several coats they have never worn. Options include a practical choice, a special occasion style, a work coat, a weekend coat and a coat for walking the dog!
An Asda spokesperson for George commented:
"We often see shoppers inspired by glamorous celebrities and catwalk trends - it's certainly a novelty to see that Paddington Bear is the latest style icon! Duffle coats are a classic style that never goes out of fashion, but the latest sales show that Brits are falling in love with the duffle coat all over again this winter."
In a nod to Paddington Bear, George has ten duffle coat styles available in stores and on George.com including ranges for men, women, kids and babies.
Will Paddington Bear become your coat style icon for winter?