Richard Nicoll designed the dress which Josephine De La Baume modelled
The limited edition dress designed by Richard Nicoll for Trop50 is a version on Nicoll's trademark Stella t-shirt dress.
The dress was unveiled yesterday and modeled by Josephine De La Baume at the Trop50 pop-up shop on Carnaby Street.
The store was curated by renowned artist Robert Storey, who has recently worked with the likes of Kenzo, Vogue and Victoria Beckham.
The Richard Nicoll for Trop50 Silk Stella dress features an exclusive pink and orange floral print. Just 50 of the dresses have been created to celebrate the launch of new Trop50 juice drink, which has 50% less sugar and calories than regular juice. The dress will be available to buy for a limited time only via www.atelier-to-go.com
Richard Nicoll said: "I'm pleased to be launching a limited edition dress in collaboration with Tropicana. Trop50 is a product that will appeal to a fashion aware consumer and I'm glad to be designing an exclusive version of one of our signature best sellers for thelaunch."
Trop50 is made from delicious Tropicana not from concentrate juice, blended with water and an extract of the natural stevia*leaf – a plant-based, calorie-free sweetener giving you the sweetness without the calories.
All profits raised following the release of the Richard Nicoll dress for Trop50 will be donated to Fashion Targets Breast Cancer; the leading charity Fashion campaign by Breakthrough Breast Cancer. With almost 50,000 women being diagnosed with breast cancer each year in the UK, Trop50 and Richard Nicoll are teaming up with Fashion Targets Breast Cancer to supportBreakthrough’s life-saving work.
Tropicana’s Marketing Manager, Duncan McKay, said: “Trop50 is this year’s most exciting juice innovation so we're thrilled to be working with Richard Nicoll, the hottest designer at the forefront of British fashion. Trop50 is perfect for those who are conscious of their calorie intake but do not want to compromise on taste.”
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