Superdrug today announces its partnership with charity CoppaFeel! and will now be offering a no touch consultation on how to carry out a breast examination in all 56 nurse clinics across the UK. The aim is to educate patients on the signs and symptoms of breast cancer by having over 100,000 breast checking consultations in the first year.

Olivia Buckland is the brand ambassador for Superdrug

Olivia Buckland is the brand ambassador for Superdrug

The launch of these breast checking consultations comes as new research among 2,000 people conducted on behalf of Superdrug reveals a staggering 82% of women and 63% of men feel uncomfortable discussing changes in their breasts. In response Superdrug has partnered with CoppaFeel! who have trained Superdrug nurses on how to talk to patients who attend a clinic appointment about how and when to check themselves at home.

Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said, “Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier.

“We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message”

Caris Newson, Head of Healthcare Services at Superdrug said, “We are absolutely delighted to be supporting CoppaFeel! in helping people understand how to check their breasts or pecs through offering this additional consultation within our Superdrug nursing clinic appointments. At Superdrug we know how important it is to increase the level of conversation about breast checking and equip people with the skills and confidence to regularly check their breasts.”

“Our trained nurses will be able to talk all patients through how they can carry out a self checking examination and offer them information and leaflets on regular checking. We hope this will be the start of more conversations and more checks around the UK.”

Dr Pixie McKenna, Superdrug’s Health and Wellbeing ambassador, said, “Once you know how simple checking your breasts is, it can save your life. I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend - the more conversations the better!”

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