In the tradition of Wale, Mark Ronson, and late DJ AM and Travis Barker, house music icon Deadmau5 has been named as the house artist for the 2010 MTV VMAs.
The mouse-head-wearing spinner will cue up songs all night during the September 12 event. Deadmau5 (a.k.a. 28-year-old Toronto native Joel Zimmerman), who recently headlined a string of festivals from Coachella to Ultra Music and the Electric Daisy Carnival, is one of the most in-demand producers on the house music scene, and he'll join an already bursting roster of VMA performers that includes Kanye West, Drake and Best New Artist nominee Florence and the Machine.
"Dance wasn't always considered pop, and people like Lady Gaga and [David] Guetta and those guys really brought it out to the commercial market," he said about bringing his sound to the masses. "I'm just getting a lot more fans and God bless it, and that's the goal of being an artist is to get yourself heard by any means possible."
This year's VMAs — which air live from the Nokia Theatre in Los Angeles at 9 p.m on September 12 — will also feature appearances by Nicki Minaj, Emma Stone, Penn Badgley, Trey Songz, Selena Gomez and Ne-Yo. Additional performers, presenters and a host will be announced soon.
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