The Action Plan

The Action Plan

Cleverly binding ultra-hooky choruses with brisk guitar parts and earth-shattering beats, The Action Plan release their rousing debut album ‘Never Say Die’ on 10th December through all digital stores, with UK shows lined up in support.

In drawing power from the contemporary guardians of punk-pop ‘Set Your Goals’ and ‘The Story So Far’, through to heavyweight kings ‘Blink 182’, The Action Plan have formulated a sound that is direct, pacey, and catchy as hell!

Although their early days, born in 2008 in the backstreets of South Wales, were blighted by changes in personnel, the band quickly shaped their sound and sharpened their tools, eventually re-tweaking their line-up to rest on Danny (Bass/Vocals), Thom (Guitars), Rich (Guitars), and Harry (Drums).

The galvanised four-piece also upped sticks and moved to Bristol to wider horizons and larger audiences, hitting the road to chalk up a plethora of fiery live shows with an array of artists from ‘Catch 22’, ‘The Futureheads’, and ‘Max Raptor’, to Indie-rockers ‘Vampire Weekend’. The melodic punks now stand tall in their own right and with their own singular sound.

This year, The Action Plan have ploughed ever forward, locking themselves in the studio to cut their debut record with Anemic Studios’ Kevin Peters at the helm. The Bristolians have resurfaced with ‘Never Say Die’; a gem of an album, it’s stuffed with fist-in-the-air, sing-along power-pop tracks that are sure to please.

The album promptly comes to life with the punchy opener and new video ‘Hometown Hero’, before it reels in listeners with its soaring summertime anthem ‘Had It All’. Moving on, the fantastically frantic ‘Live Strong’ turns up the velocity, before the irrepressible ultimate party tune ‘This One’ wraps itself around your lug holes.

The vivacious four-piece have served up an album that effortlessly showcases the band’s unabashed ability to pen a supreme tune. The Action Plan also up with the ante as they prepare for a full-blown assault on the UK; look out for extensive tour dates soon to be announced for the remainder of the year and beyond!