Start-rite Campaign

Start-rite Campaign

The new school term is fast approaching, but what form of transport will you choose for yourself and your children this new school year? 

If you answered car or bus, why don't you change your travelling habits and walk your children to school with the help of Start-rite.

To announce the campaign, Start-rite, who specialise in footwear, have created 2 short films, '#WalkorDrive' and '#GBW2S' to get people thinking more about their journey to school, ahead of the new school term.

Not only is walking a much healthier option, but to celebrate the Great British Walk to School, 'Start-rite's #GBW2S' campaign wants to reduce the number of cars at the school gates.

Start-rite, who have been protecting the nation's feet for over 200 years, want to reignite Brits enthusiasm and get everyone raring to get up and go.

With one in five parents who have never considered walking their children to school and a third of parents who prefer to drive, Start-rite have created a Fun Fact Pack that is packed full of #GBW2S activities for children and parents to make the school journey more exciting.

You can even create your own short clip by submitting a school photo of your walk to the #GBW2S map and help to encourage more parents and friends to walk to school.

However, if you have no option but to drive to school, then Start-rite want to encourage you to park a little further away, to enjoy a healthier option for the last half mile and cut down traffic at the school gates.

Melanie Tuckwell, Start-rite Communications Manager, explains: “Start-rite is dedicated to the development of happy, healthy feet. We want to encourage and inspire more parents and children to consider walking to school – whether they are able to walk the whole route, or just park a bit further away from the school gates - to enjoy a 10 minute stroll together each day.”

The videos can be watched via Start-rite's Facebook page and YouTube channel and a dicussion will take place on Twitter to see how you travel to and from school.

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