Papershaker recently found that a well-chosen card can mean more to the recipient than an expensive and thoughtful gift. We talk to Jo Hemmings, sex and relationship expert about the positive effects a card can have on your loved ones!

Relationships on Female First

Relationships on Female First

Why is it important to make a fuss of people who we rarely see during the year at Christmas time?

So many of us have good intentions to see people during the year, but lack of time just seems to step in and before you know where you are, another year has passed… Sending a Christmas card is a reassuring way of letting people know that, even if you haven't managed to see them face to face, you are thinking about them and they haven't been forgotten!

Why do people place a lot of importance on cards from their partner?

I love this question, because even though we may suspect that our partners nipped into the local shop for a last minute card for us – rather than giving it real consideration – we still want to believe that some special thought went it and so many of us keep them.  It's part of the tradition of Christmas, mixed with a bit of old-fashioned romanticism and wishful thinking…

What message can a thought out card have over a meaningful gift?

We are faced with a barrage of choices, Christmas card wise, and many people opt for mixed packs of cards all bearing – pretty much – the same type of image/pre-printed message. Putting a few personal words in or choosing a customised or personal card for someone we care for, often says much more than a gift can.

What affect can a handwritten message have on your romantic life?

How often do we see handwriting these days?  Everything is typed or texted.  There's no spell-check or rewriting with the hand-written word, it's become intimate, special and rather touching romantically.

Why with the fast an easy option of an e-card do we still opt for tradition?

E-cards seem both corporate and impersonal.  There is little joy associated with receiving an e-card.  No envelope and post mark to add to the anticipation of what it might contain or who it’s from, let alone the simple pleasure of knowing it has been written and sent especially for you.  Also, what are we supposed to do with an e-card?  Print it out and stick it to the wall?  Or read and delete?  This Papershaker research shows we're still not keen!