Jeff Brazier admitted he hopes his sons avoid reality TV as a career path.

Jeff Brazier

Jeff Brazier

The 41-year-old star - whose late ex Jade Goody became a household name on 'Big Brother' - has urged their sons Bobby, 17, and Freddie, 16, to focus on their talents rather than joining shows such as 'Love Island' with his eldest son already signed to modelling agency Unsigned Group.

Asked how he'd react if bosses got in touch once he turns 18, Jeff told The Sun newspaper: “We’d have a good chat about it, let’s just leave it there.

“The thing that works against him is he has on his CV that he has walked the Milan fashion show for Dolce & Gabbana.

“My thing to him is, ‘You can’t do both. So which do you want to do? Are you going to show some patience, back yourself and ignore the offers that you are inevitably going to get?’ "

The 41-year-old star - who first rose to fame on 'Shipwrecked' and 'The Farm' in the early 2000s - revealed he's scared, but would let his kids make their own choices.

He added: "Have I ever had a conversation with Bobby about what he’s going to do and completely fretted about the fact he might experience anything like what myself or his mum has done?

"Yeah. I’ve spent quite a lot of time worrying about that.

I say, ‘If that’s all you’ve got going for you and you hadn’t done that modelling and it doesn’t look like there’s plenty of opportunities available to you, then go ahead. It’ll be a great experience no doubt and you’ll learn a lot about yourself. Or, [you could do] as I say...'

Jeff admitted it's a conversation they've had "so many times".

He said: "It’s very obvious which one I prefer, but it’s not me making the decision. It would be scary.”