The Apprentice just got a whole lot tougher with Claude Littner today announced as Lord Sugar's brand new advisor, taking the reins from longstanding aid Nick Hewer, who stepped down last December from the role after ten years on the television series.

Claude's known Lord Sugar for 25 years and having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotsput, he now chairs a number of Lord Sugar's companies.

Credit: BBC
Credit: BBC

Speaking about his new role, Claude said: "If the candidates think I am soft and fluffy, they haven't been watching me on The Apprentice over the past decade. I will now be assessing their performance in the process, individually and within their teams. I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate. I'm ready, and this won't be a walk in the park!"

Lord Sugar added: "I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It's great to have him on board."

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