Recent research has found that over a third of Brits (34%) have dabbled with a vegan diet in the last year, thanks to the likes of 'Veganuary', World Vegan Day and World Vegan Month (November) shedding light on the health, environmental and ethical impacts the lifestyle can have.

Vegan on Female First

Vegan on Female First

According to the findings, males are 50% more likely to be vegan than their female counterparts- with 10% of females and 15% of males opting for meat free meals.

Also evident, is how common veganism is in the younger generations. 1 in 5 people aged between 16-24 are trying out the vegan lifestyle compared to just 4% of those aged 55 and above.

Zizzi only launched its spring menu in March 2016 and since then, it has sold 100,000 vegan dishes and the sales of veggie dishes have gone up by 10% since 2015. Along with other restaurant chains, it is expanding its vegan offerings with every new season that arrives- which is great news for vegans who struggle to eat out.

The brand has identified the top 10 vegan cities in the UK. Surprisingly the cities of Liverpool and Manchester are near the bottom of the pile, with Brighton paving the way with a whopping 42%, streets ahead of the Glasgow, Birmingham and even London. So if you're a vegan and looking for somewhere to visit- this is a pretty good indicator of where you'll find the most and least like-minded people.


  1. Brighton - 42%
  2. Glasgow - 28%
  3. Birmingham - 19%
  4. London - 14%
  5. Bristol - 13%
  6. Edinburgh - 13%
  7. Liverpool - 13%
  8. Manchester - 12%
  9. Belfast - 10%
  10. Norwich - 8%

Throughout November, Zizzi is offering 30% off their vegan dishes as part of a partnership with PETA. More information is available here: (T&Cs apply)

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