Veganuary embracing Brits can celebrate the month in style at Zizzi with a *2 for 1 offer on all main vegan dishes and the launch of the new Arcobaleno Pizza, created in collaboration with The World Avocado Organisation.

Arcobaleno Pizza

Arcobaleno Pizza

The new dish has been suitably named The Arcobaleno, meaning ‘rainbow’ in Italian, due to the array of eye-catching colours on the pizza which come from the variety of delicious ingredients including; pink beetroot ‘beetballs’, sun blushed tomatoes, tasty chilli threads, vibrant purple basil and, of course, the UK’s favourite superfood, the avocado. The pizza can also be made non-vegan by switching the cheese type.

Jo Fawcett, Marketing Director at Zizzi comments:

“We wanted to create another dish for our menu that ticks multiple boxes for customers by using ingredients that our diners love, and avocado continues to be one of the key ingredients requested at Zizzi. With social media continuing to drive the trend for visually appealing food, we understand the need to design aesthetically beautiful dishes with more diversification in terms of pizza toppings, resulting in pretty plates of enviable meals that foodies will be snapping in seconds.”

“Taking New Year dietary commitments into consideration, whether you’re embracing Dry January or Veganary, Zizzi has got you covered.”

To help create the new dish, Zizzi have teamed up with The World Avocado Organisation which has reported that sales of the UK’s favourite superfood have grown phenomenally, with an increase of over 180 per cent since 2013.

Xavier Equihua, Chief Executive Officer at The World Avocado Organisation comments:

“We’re excited to work with Zizzi to launch the Arcobaleno Pizza during Veganuary 2018.  The month of January is a time when being good to our bodies is high on our minds and eating well is a big part of achieving such goal. Avocados are the right choice to help you eat well as they haveincredible health benefits.

“The UK’s favourite superfood is not only delicious, versatile and nutritious, it contains 20 essential nutrients, including a good source of fibre and folate, potassium, Vitamin E, B-vitamins, and folic acid and is one of the few fruits in our universe that contains protein and both monounsaturated and polyunsaturated fats. These are some of reasons why the avocado is indeed The Fruit of Life!”

A survey carried out by the Italian restaurant chain, revealed that 44 per cent of Brits are planning to adapt their diet in January, with 18 per cent of those opting to cut out meat and 47 per cent partaking in Dry January.

Interestingly, 70 per cent shared that they will still be visiting restaurants during January despite adjusting their diet. The results suggest that there is high demand for restaurants to provide more exciting options for an array of diets, particularly catering for the vegan and vegetarian markets which have seen significant growth.

Data released by Zizzi show that sales of vegan dishes have risen by 246 per cent since 2016 and is expected to continue to soar in 2018, meaning that chefs need to think outside the box when it comes to menu development.

Zizzi was the first high-street restaurant to market with a hugely successful Vegan cheese alternative and the Italian chain has continued to innovate and grow its flexitarian offer dishes as part of its ongoing commitment to providing the most varied menu on the high-street. 

Just in time to celebrate Veganuary and to lift January Blues, the new Arcobaleno pizza will be available in conjunction with a 2 for 1 offer, along with all main vegan dishes on the Zizzi menu during January.



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