In a year that has been unpredictable to say the very least, many of us have found entertainment in ways that once would have been seen as unconventional, but are gaining more prominence with every few months that pass by.
Whether we’re watching videos on YouTube, listening to podcasts on Spotify or via an app, or finding joy in another medium entirely, we felt the need this year more than ever before to give thanks where it’s due.
Here are our nominees and our winner for Content Creator of the Year…
Nikkie de Jager aka NikkieTutorials
With over 13.5 million subscribers on YouTube at just 26-years-old, it’d be hard to deny NikkieTutorials’ impact on the world of makeup. She rose to popularity in 2015, inspiring a trend of showing your face both before and after applying makeup, and has since used her stardom for good.
This year has been a big one for Nikkie. She revealed she was forced to 'come out' as trans after somebody attempted to blackmail her, but fortunately received a majority outpouring of love and support following the announcement.
With almost three and a half million subscribers on YouTube, Bailey Sarian combines two of the most popular topics the video-sharing platform has seen; makeup and true crime.
Talking us through some of the most recognisable cases in criminal history, as well as some you may not have heard from, Sarian does her makeup whilst taking us through from start to finish. It's a unique formula and one that works surprisingly well!
Andrea Rene, Brittney Brombacher and Kristine Steimer for the What's Good Games podcast
If you’re a fan of video games and all things gaming, then there are a whole bunch of different genre-related podcasts out there for your entertainment. The best of the bunch? Absolutely What’s Good Games, hosted by an incredible trio of women.
With a combined nearly 30 years of game industry experience, Andrea Rene, Brittney Brombacher and Kristine Steimer are the ultimate team in reporting the latest news from the world of gaming, bringing a unique humour and wit along to proceedings that is sometimes lacking from other podcasts in this vein.
Ashley Flowers and Brit Prawat for the Crime Junkie podcast
Working with Crime Stoppers - non-profit organisations that receive no government funding but want to help solve cases with professionals - was something Crime Junkie host Ashley Flowers enjoyed ahead of setting up this addictive and always-entertaining true crime podcast.
Joined by the person who introduced her to the world of podcasts, Brit Prawat, listeners can enjoy the incredible chemistry the two have. So all-enveloping is the podcast, that upon listening for the first time, you’ll instantly feel like you’re sat with a couple of friends, listening to what they’ve been getting up to and reading about.
One of Canada's finest, Lilly Singh named her YouTube channel 'Superwoman' - and for good reason. Poking fun at Indian and Punjabi culture, she has become a favourite amongst teens and young adults all across the world.
She currently sits at 14.9 million YouTube subscribers and if Forbes have got their numbers right, she’s earning a pretty penny ($10 million+) thanks to her engaging, witty and satirical video uploads.
And the winner is…
Ashley Flowers and Brit Prawat for the Crime Junkie podcast!
This weekly true crime podcast is undoubtedly the best in its genre, giving those obsessed with murder, mystery and cold cases everything they ever needed.
It used to be ‘normal’ to listen to music when working out or taking a bath; now it’s all about catching up on the world of crime and finding out things you never knew about some of the most infamous cases of all time.
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