World Breastfeeding Week takes place this week and this year the theme is Breastfeeding Support: Close to Mothers.

Health on Female First

Health on Female First

One of the key objectives is to draw attention to the importance of peer support in helping mothers to establish and sustain breastfeeding.

New statistics from Lansinoh breastfeeding experts, have highlighted the need for more support for breastfeeding mums, as 21% didn’t feel supported at all, a figure which has doubled since 2011.

A further 24% of mothers think that more could be done to provide more literature, visual guides and online to support.

This research follows the announcement earlier this year from The Royal College of Midwives, which noted that the UK is short of 5,000 midwives in the UK.

Lansinoh are supporting this call from World Breastfeeding Week, mums and health care professionals with a new downloadable visual guide and online animation which addresses key breastfeeding issues which is available online 24 hours a day, 7 days a week. Both are downloadable from the website:

Jo Gould, experienced midwife comments “In an ideal world, midwives would like to see new mums more frequently than they are often able to. Most mums look to family members or friends for advice with breastfeeding issues however these support systems cannot be instantly available 24 hours a day, leaving mums looking to other resources for a helping hand. A visual guide, accompanied with by the online video- accessible to all mums- and encouraging a support system across social networks is a great initiative”. 

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