Up

Up

Up is just the latest in a long line of Pixar movies that have received critical acclaim as well as doing well at the box office making them the dominating studio in the animation film genre.

And this week they are back with their latest movie Up. By tying thousands of balloon to his home, 78-year-old Carl Fredricksen sets out to fulfil his lifelong dream to see the wilds of South America.

Right after lifting off, however, he learns he isn't alone on his journey, since Russell, a wilderness explorer 70 years his junior, has inadvertently become a stowaway on the trip

A CGI animation studio their cutting edge methods have brought to life some of cinemas most memorable characters as well as producing some of the most technically accomplished movies revitalising the animation picture.

Founded in 1979 Pixar was a part of Lucasfilm before it was bought by Steve Jobs, the founder of Apple in 1986.

After the take over Pixar was a high end computer company whose core product was the Pixar Image Computer, a graphics designing computer.

Despite Disney being one of the leading buyers for the product John Lasseter was brought into the company to boost the sales of the system.

With Lasseter on board the animation department began producing computer-animated adverts and in 1991 this lead to a $26 million deal with Disney to produce three features using computer-animation.

In 1995 the first Pixar/Disney feature collaboration Toy Story was released to critical acclaim and a $354.3 worldwide gross, Pixar's dominance had begun.

Despite the following success of Toy Story 2, A Bug's Life and Monster's Inc Pixar and Disney were struggling to reach a new deal as Pixar believed that the deal was not equitable, Pixar was responsible for creation and production, while Disney handled marketing and distribution.

Profits and production costs were split 50-50, but Disney exclusively owned all story and sequel rights and also collected a distribution fee.

The lack of story rights was a major sticking issue for Pixar but in 2006 Disney bought them for $7.4 billion and their popularity and the quality of their movies soared.

Since 2006 a Pixar movie has become an annual event with Cars that year, Ratatouille in 2007, Wall-E in 2008 and Up this year.

But will this success also came award recognition as Finding Nemo, The Incredibles, Ratatouille and Wall-E all scooped the Best Animated Feature gong at the Oscars, can Up do the same?

And that success looks set to continue as Toy Story 3 and Cars 2 are both in the pipeline along with The Bear and the Bow and Newt.

Up is released 9th October

FemaleFirst Helen Earnshaw

 


by for www.femalefirst.co.uk
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