Currently touring with The Saturdays on their Greatest Hits tour of the UK, Beth Sherburn has the ability to open herself up to a whole new audience.
We got the chance to put some questions to the rising star about her career so far, what to expect going forward and more in an exclusive new interview.
When did you realise music was the route you'd like to take career-wise?
I knew from the age of seven years old music was what I wanted to do. I was chosen to sing a solo at my primary school. It was a Celine Dion song and I absolutely loved performing on-stage! Music definitely brought me out of my shell... from that day music has always been In my life!
Your debut single 'Joker' is out later this month - what should first time listeners expect?
This song is very special to me. 'Joker' definitely has an urban/pop sound with an edgy flare! It's amazing that Lil Wayne's featuring on the track! It was one of the first songs I wrote.
When I was writing 'Joker' I really wanted people to relate to it. I think every girl/guy goes through this really. You think you’re serious in a relationship when, basically, he’s/she's just acting like a player you know, a 'Joker'.
I was lucky enough to shoot the video in Ibiza and it was directed by Carly Cussen, she’s worked with Olly Murs, Ed Sheeran and Little Mix so it was amazing to work with a talented team! If you watch the video you will see there's a story behind it... there's a lot going on in the video, my favourite scene was the driving the quad bikes!
How best would you describe yourself as an artist?
I am a pop/urban singer songwriter. Music is always something I've wanted to do, I've always worked really hard/studying on my music. I always participated in local/national competitions from a young age, I performed in musicals (Don Quixote) starring alongside George Costigan and Matthew Kelly, attended music/choir/writing workshops, singing and piano lessons as well as performing at many world class venues such as The Royal Albert Hall, NIA Arena, Manchester Arena...
Where do you draw influence or inspiration for your work?
I started writing when I was around 13 years old. Everyone is different when it comes to songwriting. I generally have a lyric with a melody that suddenly appears in my head! (This is why I always have a dictaphone in my bag.) The piano helps me to structure the song and then I develop my ideas when I am in the studio.
All my songs are based on life experiences; whether this is my own experiences, friends, relationships or good nights out.
There are many artists over the years that have influenced me musically. When I was younger my parents used to listen to Dusty Springfield and Carole King, Michael Jackson and Alicia Keys, the latter of which was my initial inspiration to write songs. I then fell in love with the divas of the music industry such as Tina Turner, Celine Dion, Whitney Houston, all the way through to current icons like Britney Spears, Beyonce and Rihanna.
What do you hope to achieve in the next 12 months?
I hope I will have a successful music career, both as a performer and songwriter. I would love to have worked with high profile artists/producers and had the opportunity for my own music to be heard worldwide!
How difficult would you say the music industry is to get going?
It is difficult... it is a very competitive industry to be in. But, if you keep working hard and don't let the knock-backs affect you I'm sure you will reach your goals/dreams!
I was lucky enough to meet Cheryl Fernandez-Versini and she gave me some fantastic advice regarding the music industry. She told me to carry on writing my own songs and to always stay focused with my music which I have always done!
What obstacles have you faced so far?
There's a lot of broken promises in this industry, but I'm very lucky to have an amazing team behind me now...
You're going on tour with The Saturdays, what are your feelings going into this?
I can't wait! I am so excited to be going on tour with the girls! I've always loved their music and to think I will be performing at amazing arenas like Wembley is a dream come true!
If you could only listen to one artist for the rest of your life, who would it be and why?
I love Beyonce, shes the ultimate diva! The energy she creates on stage is incredible! And Jay-Z is a genius! I was lucky enough to see them perform together at the O2 and for me, seeing them sing together was the highlight of the Mrs Carter Show.
Are there any names you'd like to work or collaborate with going forward?
I would love to work with Timbaland - he's a genius. He has written and produced so many classic songs: Justin Timberlake's 'Cry Me A River' is still one of my favourites! And I love Beyoncé's single 'Grown Woman' which he co-produced also!
What's next for you following the tour?
I am currently working on my album and excited to be supporting Neon Jungle in October! I will be doing a school tour before the end of the year!
'Joker' featuring Lil Wayne is released September 21.