The winner of the 2017 hit TV series ‘The Apprentice’, Sarah Lynn, showcases her new vegan sweets, available at in high street retailers from July 8th 

Sarah Lynn

Sarah Lynn

The four different flavours will satisfy all dietary requirements and send foodies into a frenzy as they are gluten free, vegan, use real fruit juice and natural colours. The perfectly packaged range will be available in ‘grab and go’ sizes and larger resealable share bags – the best way to enjoy with all your family and friends

The range will be available on the go at three top name UK stores - Waitrose, Holland & Barrett and WHSmith airport stores. Dual Jellies will first be launched on July 8th in Waitrose and then will be hitting shelves of hundreds of Holland & Barratt high street stores in early August. WHSmiths airport stores will follow at a later date in summer 2019.

The vegan range from Sweets in the City will boast four different ‘dual’ flavours - Pineapple &Coconut, Mango & Passionfruit, Apple & Watermelon and Strawberry & Lemonade and as they land online in May, these fruity flavours will get your summer off to a tasty start!

The sweets are cleverly and unusually made with a gelatine-free pectin fruit flavouring. The pectin centres mean that these vegan treats maintain a truly fruity and dual texture, without missing out on the premium taste that Sweets in the City are renowned for. Two of the flavours (Watermelon & Apple and Strawberry & Lemonade) also have a touch of fizz coating them for fizzy lovers everywhere!

Sarah Lynn, Founder of Sweets in the City said, "Sweets in the City offers people beautifully packaged sweets for all occasions, with stylish packaging and a delicious taste, but with the investment from Lord Sugar and our new partnership I wanted to create a truly unique range of vegan sweets that everyone could enjoy. The demand is there for quality product that does not compromise on taste, and that’s exactly what we created with our new range. I’m so excited to share our vegan sweets – and it doesn’t matter if you’re not vegan, they’re still just as delicious.”

The new sweet selection is available exclusively at Waitrose, Selfridges and a select number of premium retailers from July 8th 2019 and online at

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